WHITE CLAW

Santa may not let you pick your presents and then deliver them instantly, but White Claw and Gopuff do. During the pandemic, we sent some happiness to fans by livestreaming the world’s first White Claw claw game. People played live from their homes on the Twitch broadcast, and then we delivered all of the prizes in 30 minutes or less.

It’s basically instant delivery, except with a claw game, alcoholic seltzer, and PS5s.

RECOGNITION: FWA of the Day, Adweek Experiential Award Winner