AMAZON

Amazon needed a single campaign idea to promote their entire family of home devices for game day. Five different brands, five different positionings. After watching tape, running our routes, and digging through the playbook of tired sports metaphors, we found one simple truth that tied them all together: watching football—just like playing it—is a team sport.

 Especially when it’s to the tune of one of Sam Spence’s mega-fire NFL Films songs.