The first project I ever creative directed was with interns tasked with fighting California's drought. We found the answer in a brick.

It turns out that putting a brick in your toilet tank can save up to 3,000 gallons of water a year. With this in mind, we devised a guerilla campaign that gave people a piece of a brick mural with instructions on how that brick could help them save water, literally making recipients part of the bigger picture in fighting California’s water crisis.

Addy Winner: Silver, Public Service Integrated Campaign + Silver, Integrated Advertising Campaign - Local - Consumer

Caples Finalist: Ambient/Guerilla