ORGANIC VOICES

When a Wall Street Journal op-ed accused the organic industry of lying to consumers, the Organic Trade Association needed to reestablish trust and prove that the standards behind every USDA Organic label protect Americans from 800+ chemicals.

Their response to the op-ed needed to be something that people couldn’t ignore, but we knew that no one would ever read a big list of compounds. So instead, we told them to ignore it.

The ad’s reception was so positive, it turned into an entire campaign that people could ignore, too.

Recognition: Shorty Award Press: AdAge, The Drum

VIDEO

You could ignore this video.

OOH + SOCIAL

And you didn’t have to read this stuff, either.

WEBSITE

You could even go and not read this website.