TAILSPIN JERKY BRAND VOICE

I had the delicious opportunity to help Tailspin Jerky craft a brand voice for their launch. For their debut, we positioned the brand as the stewards of making jerky "more better." It was grammatically incorrect, but also actually correct.

 Here are a few ways the voice came to life, from snappy packaging to websites featuring World War 1 to Facebook ads that were so clickbait they almost weren’t.

WEBSITE

The Tailspin website features the brand's manifesto, reviews from definitely real people, and frequently asked questions that stretch the definition of "frequently." See the site here or click through the screenshots below.

PACKAGING

PAID MEDIA

To promote the brand online, we made fun of all the other clickbait ads out there. The result was outstanding—the ads averaged an 18% engagement rate and a 10% clickthrough rate.